CONFIDENT, PROUD AND WELCOMING: CORPORATE VIDEOS FOR THYROCARE
Thyrocare
Thyrocare is a leader in diagnostic and preventive healthcare services across India. They offer a wide range of pathology tests and are known for its high-tech, efficient testing processes. It stands out for delivering fast and reliable results. It has earned the trust of millions—making healthcare accessible and efficient.
The Ask
Thyrocare approached our company, Indievisual, to create two distinct videos:
- A company profile video for channel partners, large clients, and investors.
- An induction video to welcome new employees in a way that’s both fun and informative.
Each video needed to be 5-7 minutes max and optimized
for YouTube.
For the company profile, They wanted a tone that was confident and proud, capturing Thyrocare’s growth and milestones over the last two decades. They gave us a list of must-haves to be weaved into the video —quality milestones, success stories, diverse clientele, and global reach.
For the induction video, Thyrocare wanted something fresh and fun. The goal? Give new employees a warm, energizing welcome to the world of Thyrocare without a dull moment. They even asked to incorporate quick, lively insights from key leaders.
The Execution Process
For the company profile video, we conceptualized a dynamic approach to highlight Thyrocare’s cutting-edge labs, a broad range of tests, and trusted certifications. We planned to tell the story of their growth from thyroid testing to a global leader, with key insights from senior pros to add credibility.
For the induction video, we created a concept that would give new hires a fun and engaging introduction to life at Thyrocare. We focused on showcasing the office, company culture, and how impact takes priority over hierarchy. The concept also highlighted the cool perks—reward programs and recreational activities—to make it an exciting, lively welcome.
Once the concepts were approved, we got to work, quickly developing the scripts and screenplays for a smooth production process. We brought together a dedicated 4-member team of two videographers, a teleprompter, and a sound engineer to handle the project. The shoot took place over two days at Thyrocare’s office premises in Mumbai.
We delivered both videos on point, matching Thyrocare’s needs perfectly. With smooth transitions, vibrant visuals, and lively music, we kept the content fresh and engaging. On-screen text and motion graphics highlighted key points, while shots of different areas within Thyrocare’s facilities kept the visuals fresh.
On top of the creative execution, we took care of all the administrative details—contracts, agreements, and payments—so Thyrocare could focus on what they do best, leaving the logistics to us.
While production houses are aplenty, IndieVisual takes a unique tech-and-network-optimization approach towards meeting brands’ digital video needs. This allows us to be quick, effective, and professional in our approach, and also deliver video projects all across India.
The Result
We created a company profile video that proudly showcased Thyrocare’s achievements and exciting future. We also made an induction video that would get new hires pumped up, featuring key insights from the leadership team, all in a fun, lively style.
This project, more than any other, encapsulated our core strength: collaboration. This project involved a creative director in Hyderabad; a video team in Navi Mumbai; a client PoC in Delhi; a scriptwriter in Bhubaneswar; an animation studio in Kochi. The best people for the role, regardless of where they’re located!
