Profile of an Accelerator –
The Artha Venture Fund Case Study
Artha
Artha is a venture fund that aims to elevate startups across India by providing them with entrepreneurial mentorship, funding, and an ecosystem that drives growth beyond just the tier-1 startups that are always in the news.
The Ask
Artha wanted to create a company profile video showcasing their ethos and strengths – inviting investors and startups alike to join hands in partnership. They also sought to bring forward the management team and the founders that are part of their cohorts. The aim was to not just posit about the future, but also have founders talk about how the program has helped them grow.
The video would involve multiple shoots across a short span of time – a workshop in Mumbai; a Board of Directors meeting in Gurgaon; and three founder testimonial shoots in Kochi and Mumbai. The challenge was to align shoot dates accordingly – it might not be possible to have much advance warning about the testimonial shoots.
We would also have to discuss the content of the testimonials with the founders, figure out what subjects they wanted to focus on, write a script accordingly, and then weave it into the larger narrative so that the story is engaging and speaks to the audience.
The Execution Process
We had teams aligned in every city, ready to deploy as soon as the shoot dates were fixed. We also had a quick conversation with each founder to understand their talking points – and then had their script prepared within hours.
The founders had to be comfortable with the script, and they had to look enthusiastic – and of course we had to capture video of their operations, for the video.
And since we were making a video celebrating the diversity and vibrancy of India’s entrepreneurs, we decided to infuse colour wherever we could.
We even did extensive storyboarding within days, to help the Artha team visualize the video, using a combination of tech and a smart creative team:
While production houses are aplenty, IndieVisual takes a unique tech-and-network-optimization approach towards meeting brands’ digital video needs. This allows us to be quick, effective, and professional in our approach, and also deliver video projects all across India.
The Result
By the time the last shoot was wrapped up, we’d already figured the packaging, the font styles, the graphic elements – so editing began immediately.
This was a logistically challenging project for us – videography teams in Kochi, Mumbai and Delhi; an animator based in Mumbai; and an editor sitting in Simla, and a client PoC sitting in Bangalore. And of course go-ahead was needed from some very senior people, since Artha has some very heavy hitters on its board. So good communication, logistics, and project management were key.
We’re quite happy with how it shaped up – and so was the Artha team!
If you’re looking to make a company profile video, or corporate video production of any kind, give us a call on 91 9289434777 or contact us! It’s something we love specializing in – helping brands bring out the best in themselves.
