The Process of Corporate Video Production

Are you looking to harness the power of video to promote your business or your brand? The good news is that you’re not alone! Many individuals and businesses alike are turning to corporate video production to help communicate their message effectively. Corporate videos are an effective way to communicate information to employees, customers, and other stakeholders.  But, with so many options and approaches, it can be challenging to know where to start. In this blog, we will take a closer look at the different types of corporate videos and explore the process of creating a captivating video that aligns with your unique goals and objectives.

Types of Corporate Videos

There are several different types of corporate videos, each with their own unique purpose and approach. We will try to understand some of the common ones.

1. Explainer videos help simplify complex concepts, products, or services in a way that is easily understandable for the target audience. These videos can be used for a variety of purposes, including marketing, education, or training, and are a highly effective way to convey information in an engaging and memorable format. Check out the explainer video we created for our client, Litigation Monk. They wanted a video that highlights their top headlines and the problems they solve, and we helped them achieve just that.

1. Instructional videos provide step-by-step instructions for a particular process or product. These videos are often used for employee training purposes or to educate customers on how to use a product. Our client, Philips, wanted to create an instructional video on setting up their tower fan. We assisted them in achieving this goal.

1. Testimonial videos feature satisfied customers or clients sharing their positive experiences with a company’s products or services. These customer testimonial videos are used to build trust and credibility. Have a look at the customer testimonial video we created for our client, Philips, featuring their Air Fryer.

1. Corporate event videos are used to capture the highlights of a company event, such as a product launch or conference. These videos often feature interviews with attendees or keynote speakers. Check out the corporate event video we shot for TiE, Delhi NCR.

1. Motivational videos are designed to inspire and motivate employees to achieve their goals. These videos typically feature a powerful message, accompanied by inspiring visuals and music.

Each type of corporate video requires a different approach to production, depending on its purpose and intended audience.

The Process of Creating a Corporate Video

The process of creating a corporate video involves several stages, including pre-production, production, and post-production. The approach for each type of corporate video differs as it requires a unique concept, script, and production method.

Explainer Videos

These videos are designed to explain a concept or product to a target audience. For example, a software company may want to create an explainer video to showcase the benefits of their new product to potential customers. The pre-production process for an explainer video may involve identifying the key features and benefits of the product, developing a script that highlights these elements, and creating a storyboard with animations or graphics that help illustrate the concepts. During the production stage, the team of the explainer video production company will shoot all the required footage and record a voiceover if needed. This footage might consist of someone talking directly to the camera and some relevant b-rolls. Animations and graphics can then be added during the post-production stage to create a polished final product.

Testimonial Videos

These video testimonials feature real people sharing their experiences with a product or service. For example, a restaurant may want to create a testimonial video that showcases positive customer reviews and feedback. During the pre-production stage, the video production team may identify suitable interviewees and develop questions that capture their experiences. During production, the team may capture the interviews with the interviewees and record voiceovers to provide additional context. In post-production, the video team can edit the footage together and add music or sound effects to create an emotionally engaging video.

Corporate Event Videos

Corporate event video production includes capturing key moments and highlights from a corporate event, such as a product launch, conference, or gala.  During the pre-production stage, the video production team may identify the key moments they want to capture, such as speeches or product demos, and develop a shot list to ensure they don’t miss anything. During production, the video production team will film the necessary footage and record any voiceovers required. In post-production, the video team will edit the footage to create a highlights reel or recap video that showcases the best moments from the event. Check out the amazing moments we captured for our client, ISBF, at the Entrepreneurship Conclave.

Instructional Videos

Instructional videos are designed to teach viewers how to do something, such as use a product or complete a task. For example, a beauty company may want to create an instructional video that showcases how to apply their new makeup product. During the pre-production stage, the video production team may break down the process into steps and develop a script that explains each step-in detail. They may also create a storyboard with demonstrations that illustrate each step. During production, the team may shoot the necessary footage and record voiceovers as required. Animations and graphics can then be added during the post-production stage to create the final product.

Motivational Videos for Employees

These videos are designed to inspire and motivate employees to achieve their goals or improve their performance. For example, a company may create a motivational video showcasing employee achievements and a positive company culture to encourage success. During the pre-production stage, the video production team may develop a message and identify core elements that will create an inspiring and engaging video. During production, the team may film the necessary footage and record voiceovers to provide additional context. Upbeat music and sound effects can be added during post-production to create an emotional impact and inspire viewers.

The Cost of Video Production

Here is a breakdown of how the cost of corporate video production can vary based on the type of video. However, these are average costs; a very high level of production or complexity can take these numbers much higher, so really, the answer is “it depends”. These numbers will provide you with a good starting point, though.

Explainer Videos

Explainer videos tend to be shorter in length, usually between 30 seconds to 3 minutes, and require less production than other types of videos. The cost of producing an explainer video in India can range from INR 40,000 to INR 3,00,000, depending on the level of animation, the use of voiceover artists, and the amount of post-production work required.

Instructional Videos

Instructional videos usually involve teaching viewers how to use a product or perform a task. These videos can range from 1 to 10 minutes in length and require a significant amount of pre-production planning, scripting, and post-production editing. The cost of producing an instructional video in India can range from INR 50,000 to INR 5,00,000, depending on factors such as the complexity of animation, the participation of actors or voiceover artists, and the extent of post-production work necessary to achieve the desired result. This will go up if any known faces are involved.

Testimonial Videos

Testimonial videos usually involve interviewing customers or clients about their experience with the company’s products or services. These videos can range from 1 to 5 minutes in length and require more production than explainer videos. The cost of producing a testimonial video in India can range from INR 30,000 to INR 3,00,000, depending on the number of interviews, the use of actors, and the amount of post-production work required.

Corporate Event Videos

Corporate event videos are usually longer in length, ranging from 5 to 30 minutes, and require extensive production and post-production work to capture the essence of the event. It’s very hard to pin down the cost of producing an event video without knowing specifics; a mega event can involve production costs that run into crores. However, if it’s a single event or conference that we’re discussing, the cost of producing a corporate event video in India can range from INR 1,50,000 to INR 10,00,000, depending on the scale of the event, the number of cameras required, and the amount of post-production work required. To get a thorough understanding of event videography in India, check out our podcast and blog on the topic.

Motivational Videos for Employees

Motivational videos for employees can vary in length and complexity, depending on the message the company wants to convey. These videos can range from INR 50,000 to INR 3,00,000, depending on the use of actors or voiceover artists, the level of post-production work required, and the number of locations involved in the shoot. Model cost will be a huge variable factor here; involving known faces will absolutely impact the cost. A known celebrity or influencer could bump the budget up by lakhs. Even Bijitesh De, a renowned DoP, mentioned in one of our Photosynthesis podcast episodes that the budget for an ad film can soar to 2 crore when casting a celebrity, compared to just 10-20 lakhs for shooting without one.Overall, the cost of corporate video production in India can vary significantly based on the type of video and the level of production required. It’s always best to consult with a professional video production company to get a more accurate estimate based on your specific requirements.

The Timeline

The timeline for producing a corporate video in India can vary depending on the type of video and the level of production required. In general, it can take anywhere from a few days to several weeks or even months to produce a corporate video.For example, explainer videos tend to be shorter in length and require less production work, which can take anywhere from a few days to a week to produce. On the other hand, corporate event videos require extensive filming and post-production work, which can take several weeks or even months to complete. Even motivational videos can take several weeks because some videos are a mix of live action footage, foreign and Indian stock footage , and some animated bits.Factors that can impact the timeline for corporate video production in India include the complexity of the script, the availability of actors or interviewees, the number of filming locations, the level of post-production required, and any other special effects or animations that need to be included. It’s important to discuss the timeline and delivery schedule with the video production company upfront, to ensure that there are no delays or unexpected issues during the production process.

Approaching a Corporate Video Production Company

While having a script is certainly helpful in providing direction to the corporate video production team, it is not always necessary to have a fully developed script before contacting a professional video production company in India. It is enough to have a brief ready explaining your goals, target audience, message, and references to other videos that you like or want to emulate. The video production team can work with you to develop the script and refine the messaging based on your requirements.It’s important to note that the more detailed the brief, the easier it is for the corporate video production team to understand your vision and create a video that meets your expectations. The brief should include details about the length of the video, the type of video, the style or tone of the video, and any specific requirements such as animations, music, or voiceover.It’s also important to discuss the timeline and budget upfront with the video production team to ensure that everyone is on the same page. A professional video production company in India can guide you through the process, provide insights on what works best for your needs, and deliver a high-quality corporate video that meets your requirements within the desired timeline and budget. The benefits of hiring a professional video company include expertise, efficiency, and a polished final product.

 Measuring the Success of a Corporate Video

Measuring the success of a corporate video can be tricky, as it depends on the type of video and where it’s being shared. However, there are a few general metrics that businesses can use to gauge the effectiveness of their video:

• Views: This is the most basic metric for measuring video success. Businesses can track the number of views on platforms like YouTube, Vimeo, or their own website. However, it’s up to your marketing team to gauge if the views were relevant.
• Engagement: This metric includes likes, comments, and shares on social media platforms where the video is shared. It gives an indication of how much the audience is engaging with the video.
• Conversions: This is a crucial metric for businesses as it tells them how many viewers turned into customers. It’s important to track conversions from each platform where the video is shared.
• Retention: This metric is especially important for longer videos like corporate event videos or instructional videos. It tells businesses how long viewers are watching the video before dropping off.

Metrics for measuring the success of motivational videos can be a bit different compared to other types of corporate videos. For example, if the video is shared internally through a company’s intranet, the number of views and comments can indicate engagement. Feedback surveys can also be used to gauge how employees responded to the video. If the video aims to improve employee performance, metrics such as productivity, attendance, or sales numbers can be monitored before and after the video’s release to measure its impact.In conclusion, corporate videos are a powerful tool for businesses to convey their message to various audiences effectively. By choosing the right type of video and taking the help of a video production company, businesses can engage and inform their viewers while enhancing their brand image. Investing in corporate video production can be a game-changer for businesses looking to stay competitive and stand out in today’s crowded marketplace.