According to Wyzowl’s report on video marketing, 96% of people would rather watch a video to learn more about a product, than read about it. Video marketing is a great way for a company to make do with fewer resources and effort.For example, someone is applying for a job and he/she needs to know the company profile. Now, one way is to go through the website and check the “about us”, “who are we”, “what we do” sections. Alternatively, they can watch the company’s introduction or corporate recruitment video (if available), providing a quick and memorable overview of the company profile through visuals in just a few minutes.Take a look at the employee induction video we created for our client, Thyrocare, which introduces the company’s ethos and its management. The video explains new employees with a thorough understanding of the workplace culture, highlighting the values that drive Thyrocare’s success and offering insights into the leadership that guides the organization.For any kind of business, explainer video production can establish a trustworthy brand image, attract new audience and drive sales.
So What Exactly is an Explainer Video?
An explainer video is a short video that easily and quickly introduces something, explains any process or provides a solution.Why does your brand need explainer videos?Here are 4 reasons why you should start making explainer videos-
Videos work better than long passages.
Explainer videos are easier to grasp and understand than text.
Videos save time for you and your audience.
An ideal length of an explainer video ranging from 2 to 5 minutes can teach your customers more than an hour’s worth of reading material.You can also use the same video for marketing, presentations and sharing with others.
Videos create a personal connection
Explainer videos could be animated tutorials, screen sharing of a process with normal music or they might include visible faces or audio that adds a personal connection.
They drive traffic to the site.
A user is more likely to buy a product after watching a good explainer video (a review, testimonial or how to use it) on the internet.Using proper tags and keywords in the title and description will help you SEO-optimize the video and drive more traffic to the site.
Types of Explainer Videos
Now that you know the perks of explainer videos, let’s see the different types of explainer videos that you can work on-
Introduction Videos
The best way to introduce your company is to talk about who you are and what you do in a short video. This is an engaging way to attract viewers and publicize your business.
Processes
Long and complicated processes or concepts can be simplified using explainer videos. Visuals are more easily absorbed than texts and diagrams.For example, you will easily understand the setup process of a Philips tower fan in a minute through this explainer video we created for them. Reading a blog to do the same would take more than 10 minutes and likely be tiring and boring. What would you choose?
Tutorials
People mostly relate “explainer videos” with tutorials. That’s what they’re most commonly used for.While buying a camera, you’ll get a user manual with it, but it would take hours to complete. Meanwhile, YouTube is full of setup and user experience videos for every popular camera model out there.Well, reach out to us for video production services, and we’ll help you create them quickly and cost-effectively! You can also find out how explainer videos can be done professionally in a budget here.You don’t even need to worry about the creative side. Our team will generate ideas for your explainer videos, and provide you with the best options available.
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