Think about the last time a video caught your attention. Was it short, colourful, and easy to understand? That’s the magic of short animated videos. They’re quick, engaging, and perfect for grabbing attention in today’s busy digital world. Businesses are using animated video marketing more and more because they work. They’re not just pretty to look at—they’re powerful tools for marketing and communication. So, businesses partner with professional video production companies, which can help to create high-quality animated videos that deliver results. Let’s explore why short animated videos are so effective and how they can help your business succeed.
What are Short Animated Videos?
Short animated videos are brief visual stories, typically lasting between 5 and 90 seconds, designed to convey a message quickly and effectively. These videos utilize animations to illustrate ideas, processes, and concepts in a way that is easily digestible for viewers.
Check out this short animated corporate recruitment video from Dropbox, which uses engaging visuals and clear messaging to attract the right talent for the company.
Advantages of Animated Videos for Your Business
Enhanced Engagement and Retention
Animated videos for businesses are inherently eye-catching, making them perfect for grabbing attention in crowded digital spaces. The combination of colourful graphics, smooth transitions, and engaging characters can keep viewers hooked.
They also excel at storytelling. By creating relatable characters, using music, voice-overs and compelling narratives, businesses can communicate their message more effectively, making it memorable for the audience.
This short-animated video by the internal communication tool giant Slack takes a unique storytelling approach. It focuses on just two crucial elements: a crisp script addressing common workplace challenges, and dynamic motion graphics. The animation, featuring colourful balls organizing themselves along different paths, effectively communicates the message.
This simple yet impactful combination of script and motion graphics keeps viewers engaged, leveraging dynamic animation and smooth transitions. It’s no surprise the video has amassed over 2.8 million views on YouTube alone.
Simplified Communication of Complex Ideas
Businesses often deal with products or services that can be difficult to explain. Animated videos can break down complex ideas into simple, understandable parts. By using visuals to represent concepts, viewers can grasp information quickly and easily. They can simplify industry-specific jargon and present it in an accessible way.
Google Drive’s animated explainer video effectively showcases their cloud storage service. Using minimalist animations, it demonstrates how users can store, share, and access files seamlessly across devices. The video highlights features like real-time collaboration and automatic saving, emphasizing Google Drive as a vital tool for productivity. Its simplicity and clarity break down complex concepts into easily digestible information, making Google Drive accessible and indispensable for a wide audience. This example underscores the power of simplicity in creating compelling animated explainer videos that effectively communicate a service’s benefits.
Increased Conversion Rates
Animated videos can significantly boost conversion rates by engaging potential customers and encouraging them to take action. Whether it’s signing up for a newsletter, making a purchase, or contacting the business, a clear call-to-action within the video can boost conversions. A well-crafted short animated video can lead viewers down the sales funnel, from awareness to decision-making.
Crazy Egg, a company that provides heat map software, saw a 64% increase in conversion rates after adding an animated explainer video to their homepage. The above explainer video communicated the benefits of their software, leading to more sign-ups and subscriptions.
Improved SEO and Online Visibility
Search engines like Google favour video content, making it a crucial part of any SEO strategy. Animated videos, with their engaging and shareable nature, are particularly effective in this regard.
Websites featuring animated videos are more likely to rank higher in search results, leading to increased organic traffic. These videos keep visitors on your site longer, reducing bounce rates and signalling to search engines that your content is valuable.
By incorporating animated videos into your SEO strategy, you can enhance your online visibility and attract more potential customers.
Versatility Across Platforms
Short animated videos can be used across various platforms, from social media to email marketing and landing pages. Their versatility makes them a valuable asset in any marketing strategy, enabling businesses to reach a broader audience.
Cost-Effectiveness
Compared to live-action videos, animated video production processes can be more cost-effective. Animated videos do not require actors, locations, or extensive production equipment, making them accessible to businesses of all sizes.
Consistency in Branding and Messaging
Animated videos allow businesses to maintain consistent branding and messaging. Through custom characters, colours, and styles, companies can create a unique visual identity that resonates with their target audience.
The distinctive nature of animated videos makes them more memorable. This can significantly boost brand recall, ensuring viewers remember the brand long after watching the video.
Airbnb employed animated videos to maintain brand consistency and increase brand recall effectively. By ensuring a cohesive visual style and narrative across the series, Airbnb highlighted diverse accommodations such as properties featuring private pools or ample space for groups. These videos underscored Airbnb’s unique value proposition compared to traditional hotels, resonating with their audience’s desire for personalized and memorable travel experiences. This strategic use of short animated videos not only reinforced Airbnb’s brand identity but also reinforced its reputation as a preferred choice for travellers seeking distinctive and enjoyable stays.
Short animated videos have become a cornerstone of modern marketing strategies, offering a host of benefits that can drive business success. Animated videos enhance engagement and simplify complex ideas. They boost conversion rates, improve SEO, and provide a cost-effective marketing solution, helping businesses achieve their goals. Embracing this dynamic medium can give your business the edge it needs in an increasingly competitive landscape.
