Imagine you have a groundbreaking idea, a product that’s destined to revolutionize industries or a service that could change lives. You’ve heard about explainer videos—the go-to tool for breaking down complex messages quickly. But as your excitement builds, so does an important question: How do you budget for an explainer video that grabs attention and fits your budget?
Main Elements to Consider While Budgeting
Whether you’re a startup entrepreneur looking to make your mark, or an established business aiming to refresh your brand narrative – at some point, you’ll need compelling explainer videos. Behind the scenes of these engaging visual narratives lies a strategic art: budgeting. Making a great explainer video not only requires creativity but also needs careful budgeting. In this guide, we’ll discuss the key factors to consider when planning your budget for an effective and engaging explainer video.
Video Length and Complexity
Length: The duration of the explainer video is a significant factor. Longer videos generally require more time for scripting, shooting, and editing, affecting the overall cost.
Complexity: The complexity of the video can influence pricing. Like in the case of animation whether it’s 2D, 3D, motion graphics, or a combination, cost can vary to a great extent. In the case of live-action videos, costs generally get inflated because of location, permissions, equipment, actors and allied crew members like art designers, make-up artists, etc.
Animated vs live action ad films of Coca-Cola
Script and Storyboard Development
The cornerstone of any successful explainer video is a compelling script. A well-developed narrative ensures that your message is clear, engaging, and memorable.
Script Quality: The quality and depth of the script contribute to the overall effectiveness of the video. A chunk of your cost will go away for scriptwriting services if extensive research or creative input is required. Skilled scriptwriters who understand your brand can write a script simplifying complex concepts into a concise and captivating storyline. But they charge higher.
Storyboard Detail: A detailed storyboard outlining the visual sequence helps streamline the video production process. The script writers charge based on the complexity and level of detail in the storyboard. The charges further go up based on the level of creative inputs they give in terms of mood board, setting a unique tone of the narrative, fixing the colour palette, and so on.
Pic Courtesy: careerfoundry.com A scriptwriter drawing a detailed storyboard
Style of Video
The visual style of your explainer video sets the tone for your brand and impacts the overall production cost.
2D vs. 3D Animation: 2D animations are often more budget-friendly, complex 3D animations can add a layer of sophistication but come at a higher cost. 3D animation is generally more time-consuming and resource-intensive, leading to higher costs.
2d Animation. Copyright Disney
3d Animation. Copyright 20th Century Fox
Motion Graphics: If the explainer video uses a lot of motion graphics, video production companies may adjust their pricing. This is because creating visually appealing graphic elements requires both skill and time.
Live-action Videos: Live-action explainer videos can escalate explainer video production budgets due to several factors.
Firstly, the inclusion of professional actors demands higher fees, adding a substantial cost.
Secondly, securing specific shooting locations involves expenses such as permits, set design, and crew travel.
Additionally, live-action productions require a larger crew and specialized equipment, contributing to increased costs.
The intricate post-production work, including colour correction and audio enhancement, further adds to the budget.
Lastly, unforeseen challenges during live-action shoots, like weather conditions or unexpected script changes, may incur additional resources, impacting overall production expenses.
Voiceover and Sound Design
The voice that narrates your story and the sounds that accompany the visuals play a crucial role in the overall impact of your explainer video.
Professional Voice Talent: Hiring professional voiceover artists can contribute to the overall cost. The reputation and experience of the voice actor can also influence pricing.
Sound Design Quality: High-quality sound design enhances the viewer experience. Budgets increase for intricate sound effects and music composition.
This explainer video by PayPal is a great example of how the creators have weaved professional voice talent into the video.
Professional Expertise
While DIY approaches may seem cost-effective, the value of professional expertise cannot be overstated. It not only ensures a polished end product but also streamlines the production process, saving both time and money in the long run.
Experience and Reputation: Established video production companies with a strong portfolio and reputation in the industry may charge higher rates for their expertise. Experienced cinematographers, models, animators, scriptwriters, and voiceover artists are adept at bringing your vision to life. Hiring them for your project will inflate your budget as well.
Check out the professionally made explainer video by Airbnb. It uses a blend of live action and animation to highlight the unique and affordable options available on its platform.
Distribution Channels
The choice of distribution channels can significantly impact the cost of video production. Different channels have varying technical specifications, formatting requirements, and delivery methods.
Pic Courtesy: buzzflick.com Different Distribution Channels of Videos
Platform-Specific Requirements: Producing content for traditional broadcast television usually requires higher production standards and costs. In contrast, creating videos for online platforms is often less expensive due to more relaxed technical requirements.
Streaming services like Hulu, often require specific video and audio codecs, bitrates, and resolutions for optimal streaming quality. This may also affect the pricing. If you plan to distribute your explainer videos across multiple channels, the cost will go up because of separate technical and formatting specifications.
Modifications and Revisions
The creative process often involves iterations and revisions. Allowing room for revisions prevents unnecessary financial strain and ensures that your final product aligns seamlessly with your vision.
Number of Revisions: Companies offering video production services often include a certain number of revisions in their pricing. Additional revisions beyond the agreed-upon amount may incur extra charges.
Timeline Considerations
Video production companies may charge additional fees for projects with tight deadlines or those requiring expedited delivery.
Tips for a Fair Budget: Quality Without Compromise
Creating an exceptional explainer video on a budget doesn’t mean sacrificing quality. Here are some practical tips to help you stay on budget without compromising your creative ideas.
Prioritize Key Elements
Identify the core elements crucial to conveying your message effectively. Prioritize spending on high-impact components such as a compelling script, professional voiceover, and clean sound design. By focusing on these key elements, you ensure that even with budget constraints, your video retains its efficacy.
Embrace Simplicity in Animation
While complex animations can be visually appealing, simplicity can be just as effective, if not more so. Opt for a clean and straightforward animation style that complements your message. This not only reduces production costs but also enhances viewer understanding.
The explainer video of Google employs a simple animation and straightforward visuals to demonstrate the functionality of the router’s ‘congestion sensing’ technology.
Explore Cost-Effective Software
Take advantage of cost-effective animation and video editing tools. Many tools offer a balance between affordability and functionality. Research and choose software that aligns with your project requirements without breaking the bank.
Consider Stock Assets
Incorporate stock elements such as stock footage, stock images, music, sound effects, and even animation templates. This can significantly cut down costs while maintaining a professional finish. Just ensure that the stock assets seamlessly integrate into your unique narrative. Check out stock libraries for your b-rolls in your live-action explainer videos.
Optimize Video Length
Bundle Services
The length of your explainer video can impact production costs. Optimize the duration based on your message and platform requirements. Shorter videos like 30-second explainer videos often not only save time but also cater to today’s audience with shorter attention spans.
When working with external professionals, explore bundled services. Some video making companies or freelancers may offer package deals for scriptwriting, location scouting, animation, voiceover services, etc. This not only streamlines video production process but can also results in cost savings.
DIY within Limits
While professional expertise is invaluable, there may be aspects you can handle in-house without compromising quality. Consider DIY options for tasks that align with your team’s skills, such as initial script development or basic storyboard sketches.
Leverage Student or Emerging Talent
Consider collaborating with students or emerging talent in the video production field. While they may be building their portfolios, their fresh perspectives and enthusiasm can contribute to a high-quality end product at a more affordable rate.
Budgeting for an explainer video is not about cutting corners; it’s about finding the balance between cost efficiency and quality. By understanding the basics and using smart budgeting strategies, you can create an explainer video that grabs attention and delivers a clear message.
