Tired of the same old boring motivational videos that fail to inspire your team? Are you ready to create videos that truly resonate with your employees and drive them to new heights of success? Look no further than this in-depth guide on making motivational videos specifically for your team. From pre-production to post-production, we’ll cover everything you need to know to create compelling videos that will leave your employees feeling motivated and ready to take on any challenge.
Types of Motivational Videos
Motivational videos come in many forms, each with its unique appeal. One popular format involves incorporating pre-existing Indian stock footage and stock photos along-with motivational quotes or text, which allows for a wide range of visuals and messaging to be infused into the final product. These videos usually culminate in showcasing live action footage of employees performing various activities that embody the company’s values and mission, accompanied by a voice-over and upbeat music.
Another format involves employees and management talking directly to the camera, giving viewers a deeper understanding of what the company has achieved and what it plans to accomplish in the future. For a more engaging approach, a music video may be created, featuring employees dancing or engaging in team-building activities. A combination of all of the above maybe also be used. Ultimately, the choice of format depends on the specific goals and messaging of the video, as well as the resources and budget available for video production.
Pre-production
Source – https://www.betterplace.co.in/
During the pre-production phase of a motivational video, it is important to have a clear understanding of the goals and objectives of the video. The first step is to communicate with the video production company to discuss the scope and budget of the project. Once these details are established, a concept for the video can be developed based on a theme that aligns with the company’s values and mission. For example, if a company desires to create a motivational video to emphasize the importance of implementing new strategies for improved productivity, they could base the video’s concept around the theme of “change.”
After finalizing the concept, the next step is to develop a script. The script should be carefully written to ensure that it effectively conveys the message of the video. It should include a clear and concise narrative that aligns with the theme. For example, by carefully crafting the script to align with the theme of ‘change’, the video can effectively motivate and inspire employees to embrace new ideas or new ways of working.
In addition to the script, it is important to decide what needs to be shot during the production phase. This includes deciding on the type of footage that will be used, such as stock footage, staged shots, or footage of employees in action. For live shoots, the production team first scouts for locations that best fit the concept of the video. For example, for an interview-based video, office premises can provide a professional backdrop, while for a music video, an outdoor setting may add to the desired aesthetic. Once the location is finalized, the set design team works on creating a suitable backdrop for the video shoot.
Finally, the tone of the video should be carefully considered during the pre-production phase. The tone should be aligned with the theme and message of the video and should be chosen to resonate with the intended audience. For example, if the goal of the video is to prepare employees for a big change, an upbeat tone may be appropriate.
Production
Courtesy – Indievisual.in
The production phase of a motivational video is where all the planning and preparation from the pre-production phase comes to life. This stage involves all the live shoots with employees and/or management. The production team, including the director, cinematographer, and lighting crew, work together to create a visual representation of the company’s message.
Depending on the type of video being produced, the production team will need to coordinate with employees and management folks who will be featured in the video. Making the team feel comfortable during filming is crucial to capturing natural and authentic performances. Here’s how a good video production company crew will make sure of that:
Make sure everyone knows what to expect: The crew will inform the team about what the shoot will entail, including the schedule, locations, and what is expected of them.
Provide clear instructions: The director will provide clear instructions about what the team needs to do, how to move or position themselves, and how to speak on camera.
Offer support: They will make sure that the team knows they have support from the production team, and that they can ask for help or take breaks if needed.
Create a relaxed atmosphere: The production crew will encourage the team to relax and be themselves and try to create a positive and fun atmosphere on set.
Overall, the production phase of a motivational video is critical in ensuring that the final product accurately represents the company’s message and captures the viewer’s attention.
During the shoot, the director works closely with the cinematographer to create the desired shots and angles. The lighting crew works to create the appropriate mood and atmosphere for the shoot by using different lighting techniques
In addition to capturing the visual elements of the video, the production team also records the audio, including any voice-over narration or dialogue. To ensure high-quality audio, the team may use professional recording equipment and techniques, such as placing microphones in strategic locations.
Post-production
For the format involving pre-existing video and imagery, the post-production phase would typically involve selecting the best Indian stock footage and stock photos that match the script and the desired message of the video. For instance, if the motivational video is about leadership, the production team would select stock footage and downloadable stock photos of successful business leaders or sports personalities who embody the traits of leadership. This may involve colour grading and editing to ensure consistency throughout the video. The voice-over is then added, and upbeat music is included to create an energetic atmosphere. Supers are also added to emphasize important points and to provide a call-to-action.
For the format where employees and management talk to the camera, the post-production phase would involve selecting the best footage and audio to showcase the key messages conveyed by the speakers. For example, if the video is about meeting a future sales target, the production team would select footage of employees discussing their innovative ideas to achieve that.
The video is edited to ensure the flow of the story and to remove any errors. Background music or sound effects may also be added to create a more engaging viewing experience. Titles and captions are included to reinforce key points, and the video is reviewed multiple times to ensure that it accurately conveys the desired message.
For the music video format, the post-production phase would involve selecting the best footage and audio to match the rhythm and beats of the music. This would include footage of employees dancing, performing team-building activities, and showcasing company values. Colour grading and editing are used to enhance the visuals and create a cohesive video. Titles and captions are added to provide a call-to-action and reinforce the company message. Finally, the entire video is reviewed multiple times to ensure that it meets the client’s expectations.
In general, the post-production phase for all formats of motivational videos involves a detailed review process to ensure that the final product accurately conveys the desired message and meets the client’s expectations.
Equipment and Gear
Creating motivational videos for the workforce requires careful consideration of equipment and gear. The quality of the video can be significantly enhanced by using high-end cameras, lenses, and lighting. Investing in such equipment can give the video a more professional and cinematic look, making employees feel like they are stars who are valued and appreciated. Having said that, if you really know what you’re doing, you can achieve wonders with a phone camera too.
It’s also important to consider the audio equipment used for recording sound. Using high-quality microphones can ensure clear sound and reduce background noise. For example, using a lapel microphone can capture clear audio of the speaker’s voice, reducing background noise and distractions.
Moreover, using equipment that is easy to set up and operate can save time and ensure that the filming process is smooth and efficient. This can be especially important in a busy workplace where employees have limited time to dedicate to filming.
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Psychology of Motivational Videos
Source – fortuneindia.com
Motivational videos are designed to appeal to the emotions and psychology of the viewer. Therefore, it is essential to consider the psychological factors that can make a motivational video effective.
One such factor is the use of storytelling. Humans are naturally drawn to stories, and a well-crafted narrative can help to create an emotional connection between the viewer and the message being conveyed. This can be achieved by using relatable characters and situations that resonate with the viewer’s own experiences and aspirations. For instance, a video can feature stories of a successful Indian entrepreneurs who started with humble beginnings and built a successful empire through hard work and perseverance. Being more relatable to the Indian employees, this can inspire them to take initiative, work hard, and be more innovative in their work. Overall, storytelling can be a powerful tool to motivate employees by providing them with real-life India-centric examples of success and inspiring them to achieve their goals.
You can also motivate employees by highlighting their past achievements and success stories. By showcasing their accomplishments, you can help employees feel appreciated and valued, which can boost their morale and motivation. Additionally, including the company’s heads or leaders who share their vision and goals can help motivate employees to take action and work towards common objectives.
Another important factor is the use of music and sound effects. Music has the ability to evoke emotions and create a mood that can enhance the video’s message. Upbeat and inspiring music can energize the viewer and make them feel motivated and excited, while a slower and more contemplative soundtrack can help to create a sense of reflection and introspection. Incorporating motivational Indian songs from films or other media can be an effective way to connect with the Indian workforce. These songs are often relatable and can help employees feel more connected to the message of the video, which can improve their engagement and motivation.
Incorporating high-impact visuals is another effective way to capture the viewer’s attention and create an emotional connection. For example, footage of athletes pushing themselves to their limits can inspire viewers to push themselves harder in their own lives. Similarly, footage of a team working together towards a common goal can reinforce the importance of teamwork and collaboration.
For motivational videos, it’s important to pay attention to the pacing of the video. A slow and drawn-out video can quickly lose the viewer’s attention, while a fast-paced video can be overwhelming. Balancing the pacing with the message being conveyed can help keep the viewer engaged and motivated.
By carefully planning and executing the pre-production, production, and post-production phases, you can create a video that effectively communicates your company’s values and goals, and inspires your employees to achieve their full potential. Whether you choose to use pre-existing footage or feature your own employees, the key is to create a message that resonates with your team and motivates them to take action.
