Video marketing is now super important for businesses, especially in the corporate world, because everyone’s using social media for promotions. The goal is to tell your story and vision in a short and exciting way that grabs people’s attention. Making videos for companies is a big deal now because people love stories they can see. But before we go deep into the benefits of using video, let’s quickly understand what corporate video production means.
What is Corporate Video Production?
Corporate video production is all about making videos that a company can use to advertise or promote itself. These videos can be for inside the company, like when hiring or training, or for outside to market and show off products, like ads, demos, or happy customer stories. The process of corporate video production often involves a professional video production company, but it can also be handled in-house by someone who knows how to make videos. Companies can create various types of videos, including 360° product videos, product demonstrations, brand storytelling, customer testimonials, online talks, and social media ads, among others.
Take a look at the corporate video we created in the healthcare domain for our client, Thyrocare. This video showcases its innovative approach, state-of-the-art facilities, and commitment to excellence in the healthcare industry.
Benefits of Corporate Video Production
Creative Marketing
Making corporate videos is super fun because it’s a chance to get creative. Videos grab people’s attention and let you show off your company’s story, goals, and what you offer in a cool way. People prefer watching a video about a company instead of reading a long article. Corporate videos are the game changer in modern business branding. If the video is interesting and meaningful, it helps people feel a connection with the company’s values, making them curious to know more and maybe even use the company’s services. This also helps people trust and connect with the company, which is really important.
We created this corporate profile video for our client, PremierTech, to showcase its commitment to sustainable agriculture. Discover how it is enhancing crop yields while promoting environmental responsibility.
Innovative Storytelling
Videos let the company share its story in an exciting way, instead of just using boring “About Us” articles. The great thing about corporate videos is that they’re not stuck following strict rules like radio or TV ads. Companies can make videos that connect with people in their own unique way, telling their story and vision while building a strong bond with the audience. Videos that show the real side of things while still looking professional are what people like online. It helps them connect with the company because it feels genuine. Incorporating creative corporate video ideas can significantly boost marketing efforts, engaging the audience and enhancing brand visibility.
Increased Traffic
Whether a company is big or just starting out, if they make videos with good descriptions and tags using words people often search for, their videos will show up near the top on search engines. As time goes on, this will also attract a loyal group of followers on social media, making the company’s online presence strong. This brings more people to notice the brand and what it offers. For instance, if the video is a smartphone review, using popular search keywords as tags can help a lot. Using those keywords will make sure the video pops up when people search for them, getting more views and interaction.
Easy Sharing on Social Media
Videos are super versatile, especially on social media, where they get more people interested. They grab your eye way better than pictures or text. Another great thing about social media is that it lets companies make videos without spending too much money, and still reach lots of people. Plus, it’s easy for the audience to share the videos with their friends, so you get more views and interaction. For instance, if people like a product demo video and find it helpful, they’ll probably want to share it with friends they think will also like it.
Improved Brand Awareness
Corporate video can really help new brands get noticed. To do it right, the video should be interesting, attention-grabbing, and to the point, so people remember it. The important thing is to make videos that stand out and match your brand, instead of copying what everyone else does. Nobody will watch your corporate videos if they are plain and boring info-video online. To make people trust you, the video’s content should connect with the audience. Having your own style and uniqueness in your content makes it easier for people to remember your brand in a special way.
Have a look at the corporate video we created for our client, Saraca, showcasing its groundbreaking solutions in Medtech.
Using corporate video production can help your brand stand out, reach more people, and build stronger connections with your audience. Working with a video production company makes it easier to create videos that effectively tell your story.
