So, you’ve decided to create a video for your brand—great move! But before you jump in, there’s one critical step: choosing the right video production house.
Hiring a video-making company isn’t just about finding someone with a camera. The wrong choice could lead to delays, budget overruns, or a final video that doesn’t match your need.
To make the right decision, you need to ask the right questions. If you’re new to video production or a seasoned marketer searching for the right video production services, asking these 15 questions will ensure you choose a proper partner that truly fits your needs.
What to Consider When Choosing a Video Production Company
1. How Does the Video Production Process Work?
If you’re new to video production, understanding the entire video production process is crucial. Ask about the different stages—pre-production (planning, scripting), production (filming), and post-production (editing, revisions, delivery).
For experienced marketers, you’ll want to ensure the video production company’s workflow aligns with your deadlines and expectations.
At IndieVisual, we provide a structured production roadmap, to ensure a hassle-free process from concept to final delivery.
2. What Type of Video Is Best for My Goals?
A product demo, explainer video, testimonial, or brand film—what’s the best choice? A good video production house will help you decide based on your objectives, target audience, and marketing strategy.
We analyze your goals and suggest the most effective video format to maximize engagement and impact.
3. Can You Show Me Your Portfolio and Case Studies?
Seeing past work is the best way to judge quality. Ask for examples similar to what you need. Case studies showing measurable success (increased engagement, conversions, etc.) are even better.
We have an extensive portfolio covering corporate videos, product videos, testimonials and many more, including successful projects for Usha, Luminous, Thyrocare, Philips, Vodafone and many more.
4. What Is Included in Your Pricing?
Pricing can be tricky. Some companies charge a flat fee, while others bill hourly. Clarify what’s included—scripting, filming, editing, voiceovers, and revisions—so you don’t get surprised by hidden costs.
We offer clear and transparent pricing with detailed breakdowns to avoid unexpected costs.
5. How Long Does It Take to Deliver a Video?
Timelines are important, especially if your video is tied to a marketing campaign. First-time clients may not realize how long production takes, while experienced marketers will need a precise schedule to keep campaigns on track.
Our team follows a well-defined timeline, ensuring timely deliveries without compromising on quality.
This testimonial video is part of a series we created for our client, Philips. We executed this project at an exceptional pace, completing it in just 15 days—far quicker than the typical timelines in video production. Want to know more? Check out our case study – Capturing Customer Satisfaction: Philips Air Fryer Testimonials for the full story.
6. Who Will Be My Main Point of Contact?
Clear communication is key. Knowing who will be managing your project ensures smoother coordination. If you’re handling multiple projects, a dedicated project manager can make things easier.
At Indievisual, you will have a dedicated project manager who will be your single point of contact for all updates and coordination.
7. How Many Rounds of Revisions Are Included?
Even the best videos need tweaks. Ask how many revisions are included in your package to avoid unexpected costs. A professional production house will have a clear revision policy.
We offer structured revision rounds to ensure your vision is perfectly executed without extra costs creeping in.
8. Do You Handle Everything In-House or Outsource?
Some production houses outsource editing, animation, or voiceovers. This can impact consistency and communication. Knowing who is actually working on your video helps you assess reliability.
Our entire production process—from concept to post-production—is handled primarily in-house to maintain consistency and quality.
9. What Equipment and Technology Do You Use?
Video quality depends on the tools used. Ask about their cameras, lighting, and editing software. If you need 4K resolution, drone footage, or animations, ensure they have the right gear.
We use industry-leading equipment, including high-resolution cameras, drones, and professional editing software, to deliver visually compelling content.
10. How Will the Final Video Be Delivered and in What Formats?
Different platforms require different formats. Ask if they’ll provide multiple versions optimized for YouTube, Instagram, LinkedIn, or websites.
We deliver videos in multiple formats, ensuring they are optimized for every platform you plan to use.
11. Do You Offer Marketing or Distribution Services?
Creating a video is just the beginning. Some production houses offer video SEO, YouTube ads, and distribution services to help your content reach the right audience.
Beyond production, we do not offer strategic video marketing solutions.
12. Can You Work Within My Budget Without Compromising Quality?
A good production company will be upfront about what’s possible within your budget. Ask if they offer flexible pricing or scaled-down options without sacrificing impact.
We provide customized solutions tailored to your budget while maintaining high production value.
Adishtu’s ad film was one of our projects where we successfully delivered good-quality video while staying within the client’s budget. Read our case study – Delivering Value: A Case Study on Adishtu’s Ad Film to know more.
13. Do I Need to Be Present During Filming?
If this is your first video, you may wonder if you need to be on set. Some businesses prefer to oversee the shoot, while others are happy with regular updates. Clarify expectations beforehand.
Your presence is welcome, but not mandatory—we ensure regular updates and approvals throughout the shoot.
Your presence is welcome, but not mandatory—we ensure regular updates and approvals throughout the shoot.
14. What Happens If I Don’t Like the Final Video?
A professional company should have a clear process for handling dissatisfaction. Ask how they address concerns and whether they offer re-edits or refunds in extreme cases.
We prioritize client satisfaction and offer revision options to align the final video with your expectations.
15. Can You Support Ongoing Video Needs or a Long-Term Strategy?
If you plan to create multiple videos, choosing a long-term partner can save time and money. Ask if they offer retainer packages or bulk pricing for ongoing content needs.
We build long-term partnerships with brands, offering retainer packages and continuous content support.
Luminous is one of our valued clients, for whom we have been consistently creating videos for their diverse range of products. Over time, we have built a strong and lasting relationship with them.
Choosing the right video production company is a crucial step in your marketing journey. By asking these 15 questions, you’ll ensure you hire a team that understands your ideas, meets your expectations, and delivers high-quality content within your budget.
Looking for a reliable video production company? Get in touch with us today! Let’s bring your brand’s story to life.
